UX Research for Product Teams

About this course

UX research is often confused with surveys, or worse, skipped entirely. Done well, it's the cheapest insurance against shipping the wrong thing. We cover the methods that fit a real product team's calendar — guerilla interviews, unmoderated usability tests, diary studies, and proper analysis. Plus the political layer: getting research scheduled, getting findings acted on, and turning research into a habit your team owns rather than something they outsource.

What you'll cover

• 1

  What UX research is, and what it's not

  Discovery vs evaluation. Generative vs evaluative. The 5 questions every method answers.

• 2

  User interviews without leading the witness

  The interview script template. Probing follow-ups. The 5 questions that bias your data.

• 3

  Recruiting real users in MENA — the practical guide

  Where to find them. What to pay. The legal/cultural sensitivities that matter.

• 4

  Usability testing — moderated and unmoderated

  Maze, UserTesting, or in-house. Tasks that surface real issues. Reading recordings without bias.

• 5

  Surveys done right

  Question types, answer scales, sample size. Why most company surveys are statistically meaningless.

• 6

  Analysis: from notes to insights

  Affinity mapping. Theme extraction. The shape of an insight that drives a decision.

• 7

  Reporting — and getting people to act

  The 1-page report. The 5-minute readout. The political moves that get findings shipped.

Skills you'll build

• UX research
• user interviews
• usability testing
• Maze
• affinity mapping
• research operations
• qualitative analysis
• product discovery