Meta Ads — Running Profitable Campaigns

About this course

Meta Ads is the largest paid channel for MENA e-commerce — fashion, food delivery, beauty, and 80% of D2C brands run on Facebook and Instagram first. We build a real campaign for a real product across the course: pixel and Conversions API setup, custom audiences, creative testing, ABO vs CBO budgets, scaling, and the diagnostic playbook for when CPA suddenly doubles. By the end you can run a campaign for your business or a freelance client with confidence.

What you'll cover

• 1

  Meta Business Manager and the account structure

  Set up cleanly from day one. Pixel, Conversions API, domains, and the permissions trap.

• 2

  Audiences: custom, lookalike, and broad

  Why broad targeting often beats interest stacks. Building lookalikes that compound.

• 3

  Creative: the only thing that really matters

  Hooks, formats that work in MENA, UGC vs polished, and how to brief a designer.

• 4

  Campaign objectives and budget structure

  Conversions vs Sales vs Engagement. ABO vs CBO. The 4-2-2 structure that actually scales.

• 5

  Testing: what to test, when to kill

  Statistical significance for normal humans. The 3-day rule. Reading Ads Manager honestly.

• 6

  Scaling without breaking

  Vertical vs horizontal scaling. The 20% rule. When to duplicate, when to push budget.

• 7

  When CPA doubles: the diagnostic playbook

  Creative fatigue, audience saturation, attribution shifts, iOS 14.5+, seasonality. What to check first.

Skills you'll build

• Meta Ads
• Facebook Ads
• Instagram Ads
• Meta Pixel
• Conversions API
• lookalike audiences
• creative testing
• ad scaling