Coming soonDigital MarketingGrowth

GA4 and Looker Studio for Marketers

Stop dreading the GA4 interface. Set up clean events, build dashboards in Looker Studio, and answer real questions like 'is this campaign profitable yet?' without asking the analyst.

About this course

GA4 confused everyone — but it's where the data lives now, and the marketers who actually understand it are the ones who get the budget. We treat GA4 like the event-based pipeline it is: install it cleanly, define your events with intent (purchase, lead, scroll milestones), build conversions, attribute properly, and pipe everything into a Looker Studio dashboard your CEO will actually open. By the end you'll have one dashboard for your business or client that answers 'where do we lose people, and which channel is profitable.'

What you'll cover

1
GA4's data model — what changed and why
Sessions to events. Why Universal mental models break. The new conversion model.
2
Clean install with Google Tag Manager
GTM, GA4 config tag, debug view. Verify everything fires before going live.
3
Events that mean something
Purchase, generate_lead, scroll, video_play. Naming conventions. Custom dimensions.
4
Conversions, audiences, and attribution
Mark events as conversions. Build audiences. Compare attribution models honestly.
5
BigQuery export — when and why
Free for 100GB/month. The query that answers what GA4 UI can't.
6
Looker Studio dashboards from scratch
Templates that backfire. Build your own. Date ranges, filters, calculated fields.
7
The exec dashboard your CEO will open
One page. The 5 KPIs that drive decisions. Channel ROAS. Funnel drop-offs.

Who it's for

Marketers running ads, e-commerce managers, founders who want to read their own data, and freelancers offering analytics setup.

Prerequisites

You've used Google Analytics (any version). A site or app you can install GA4 on. Comfortable with spreadsheets.

Skills you'll build

GA4
Looker Studio
Google Tag Manager
BigQuery
attribution
marketing analytics
dashboards
conversion tracking

Who we're looking for

Open call · Apply to teach

Required skills

GA4
Looker Studio
Google Tag Manager
BigQuery
attribution
marketing analytics
dashboards
conversion tracking

Experience

3+ years professional experience

Languages

English or Arabic (both a plus)

Time commitment

8 sessions × 90 min over 6 weeks

Compensation

80% of seat revenue (Tahout takes 20%)

If your CV matches, apply to teach. We use AI to rank applicants by fit, then admin reviews and approves the right instructor(s).