Email Marketing — List, Segmentation, Automation

About this course

Email is the highest-ROI marketing channel after referral — and the most underused in MENA. We build a real email program: list signups that don't tank conversion, segmentation that increases (not decreases) deliverability, and 4 automated sequences that earn money in their sleep. Klaviyo-friendly but the patterns transfer to Mailchimp, ActiveCampaign, and HubSpot.

What you'll cover

• 1

  Why email still wins

  Owned vs rented audience. The math of email vs paid ads.

• 2

  List building without ruining the page

  Pop-ups that convert. Lead magnets. The 5 form mistakes.

• 3

  Deliverability and the inbox

  SPF, DKIM, DMARC. Warming up. Why your emails go to Promotions.

• 4

  Segmentation that pays back

  Behavioral vs demographic. RFM segmentation. The 3 segments to start with.

• 5

  The welcome sequence

  The 4-email welcome that converts cold subscribers. Real templates.

• 6

  Cart abandon, browse abandon, win-back

  Three flows that print money for e-commerce. Triggers, timing, content.

• 7

  Measurement — opens lie, revenue doesn't

  Revenue per recipient. The metrics that matter post-iOS 15.

Skills you'll build

• email marketing
• Klaviyo
• Mailchimp
• deliverability
• segmentation
• automation
• lifecycle marketing
• DMARC