Coming soonDigital MarketingSpark

Content Marketing — Plan a 90-Day Calendar that Ships

Most content calendars die in week 3. We build one that lives — based on real audience research, repurposing patterns, and a publishing rhythm small teams can sustain.

About this course

Content marketing fails because the plan is unrealistic, not because the content is bad. We start from your team's actual capacity (be honest), work backward to a realistic publishing rhythm, design a 90-day calendar with reusable formats, and build a repurposing pipeline so one piece becomes 5. By the end you have a calendar you'll actually keep.

What you'll cover

1
Audience research — who you're really writing for
ICP definition. Pain interviews. The 3 questions that shape every piece.
2
Pillar topics and content angles
5 pillars max. The angle library. Why most content sounds the same.
3
Format selection and your team's rhythm
Long-form, short-form, video, social. Match formats to your real bandwidth.
4
The 90-day calendar — built live
Notion template. Editorial cycles. Publishing days, draft days, research days.
5
Repurposing — one piece becomes five
Long-form → carousel → tweet → newsletter → podcast. The pipeline.
6
Measurement and the 30-day review
Pillars by performance. What to kill, what to double down on.

Who it's for

Content marketers, founders doing their own content, brand managers, and freelancers offering content strategy.

Prerequisites

You're responsible for content at your job or for a side project. Comfortable with Google Docs and Notion.

Skills you'll build

content marketing
editorial calendar
content strategy
repurposing
Notion
ICP
brand storytelling
SEO

Who we're looking for

Open call · Apply to teach

Required skills

content marketing
editorial calendar
content strategy
repurposing
Notion
ICP
brand storytelling
SEO

Experience

1+ year teaching or hands-on practice

Languages

English or Arabic (both a plus)

Time commitment

6–8 sessions × 90 min over 4 weeks

Compensation

80% of seat revenue (Tahout takes 20%)

If your CV matches, apply to teach. We use AI to rank applicants by fit, then admin reviews and approves the right instructor(s).